Mister Fantasy Group is an important hair stylist chain operating in Cagliari counting 10+ reference shops and an Advanced Academy.
Together with MFG we worked to create a new, strong and contemporary brand identity, able to communicate skills and quality of MF group. The idea consisted in creating minimal, elegant but dynamic shapes and signs.
Through a detailed typography research, the main work has been done on the brand logo, that winks at classical fashion brands but becomes lighter by a little rotation of the letter "G" and the use of a lively orange color.
The chosen color palette involves orange, bordeaux, black and white, laid-on corporate identity applications (stationery, decals, store displays, commercial vehicle, work clothes,...) and merchandising (roll up, poster, gadgets, t-shirt…).