Pattìni Visual and Social Media Marketing Strategy
Attending the Social Media Marketing Master of SQcuola di Blog we worked on a Social Media Marketing project for Dolci Pattìni (candy making company), together with colleagues/classmates Nicoletta Vella and Stefania Fregni. The company decided to improve its web and social media presence, commissioning to SQcuola di Blog a market analysis and the development of a web and social media strategy to position the brand, generate engagement through storytelling around ‘visual, entertainment and gaming’. Beyond working on social channels, busy in analysis, listening, positioning, strategy and project management, we were involved in designing the digital keynote to present our project to Dolci Pattìni‘s marketing manager, during the “SDBawards – 99 idee social vol.IV”. It was a unique experience and a great opportunity to rise the occasion on both social media marketing and visual communication. Note: All pictures in this keynote were used uniquely for educational purposes.